Crash the Super Bowl

Consumers are invited to create their own Doritos ads and each year, at least one fan-made commercial is guaranteed to air during the Super Bowl.

The director of each selected ad received a cash prize of $10,000 and a trip for two to Detroit during Super Bowl XLI in February 2007.

[3] Later in the game, Frito-Lay surprised the finalists by also airing a second Crash the Super Bowl ad, "Check Out Girl."

[4] Frito-Lay's PR company, Ketchum Inc., won a Golden World Award from the International Public Relations Association for their work on the 2006–2007 Crash the Super Bowl contest.

According to the IPRA, the competition led to a 12% increase in sales of Doritos in January, 2007 and nearly one million people visited the Crash The Super Bowl website to view the submissions and vote for the finalists.

But instead of being a commercial contest, the 2007–2008 installment would give an aspiring musician the chance to "Crash" the Super Bowl and have their music heard by millions of viewers.

Frito-Lay also chose to air one of the 2006–2007 Crash the Super Bowl finalist ads, "Mouse Trap", during the game.

The 2007 Crash the Super Bowl commercial that Doritos decided to air managed to rank #4 on the ad meter that year.

"Free Doritos" did score the #1 spot on the 2009 Ad Meter poll and the Herbert brothers won the million dollar bonus.

If three Crash the Super Bowl commercials swept the top three spots on the ad meter, each team would receive an additional bonus of one million dollars.

The Crash the Super Bowl spot, "UnderDog", was ranked the second best commercial on the USA Today ad Meter so the team that made that entry won a bonus of $600,000.

The Doritos' commercial "Pug Attack" tied for first place on the USA Today Ad Meter poll and its creator received a one million dollar bonus from Frito-Lay.

[11] Frito-Lay received more than 6,100 submissions for the 2012 Crash the Super Bowl contest[12] Two fan-made commercials won million dollar bonuses, "Man's Best Friend" and "Sling Baby."

Frito-Lay also offered a million dollar bonus to any Crash the Super Bowl ad that could win a second poll that was run by Facebook.

[18] The 2014 finalists were “Time Machine” by Ryan Andersen of Scottsdale, Arizona; “Office Thief” by Chris Capel of Valencia, California; “The Cowboy Kid” by Amber Gill of Ladera Ranch, California; “Breakroom Ostrich” by Eric Haviv of Atlanta, Georgia; and “Finger Cleaner” by Thomas Noakes of Sydney, Australia.

In the 2014-2015 installment, judges would pick 10 finalists and one grand prize winner would win one million dollars and a year-long "dream job" working for Universal Studios.