Doritos (/dəˈriːtoʊz/) is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo.

The original product was made at the Casa de Fritos (now Rancho Del Zocalo) at Disneyland in Anaheim, California, during the early 1960s.

Using surplus tortillas and taking inspiration from a traditional Mexican snack known as totopo[citation needed], the company-owned restaurant cut them into smaller pieces, fried them, and added basic seasoning.

He made a deal in 1964 with Alex Foods, the provider of many items for Casa de Fritos at Disneyland, and produced the chips for a short time regionally, before it was overwhelmed by the volume, and Frito-Lay moved the production in-house to its Tulsa plant.

[9] Grady attempted to admit into evidence a study by a former chemistry professor that calculated how best to safely swallow the chips.

[11] The design change was the result of a two-year market research study that involved 5,000 chip eaters.

Frito-Lay vice president Joe Ennen described this as "the most significant rebranding and relaunch in Doritos' 38-year history.

Doritos made for the US market generally do not use pork-derived animal rennet in the making of the cheese flavorings used on the chip.

[4] The product proved successful, but additional market research revealed that many consumers outside the Southwest and West considered the chip to be too bland and not spicy enough for what was perceived as a Mexican snack.

At around the same time, due to the popularity of Frito-Lay's Tostitos brand the unflavored Toasted Corn was briefly discontinued, then brought back.

In 2008, the Taco Bell (complete with the brand name attached) flavor was temporarily re-released under the "Back by Popular Demand" label along with Four Cheese.

Rollitos flavors included Nacho Cheesier, Zesty Taco, Cooler Ranch and Queso Picante.

There are two varieties, a chili lime combo (similar to Takis Fuego), and the Mojo Criollo (Creole magic), a lemon-lime and garlic flavored rolled Doritos.

Those varieties of Doritos Collisions are Hot Wings/Blue Cheese, Zesty Taco/Chipotle Ranch, Habanero/Guacamole, Cheesy Enchilada/Sour Cream, Pizza Cravers/Ranch, and Blaze/Ultimate Cheddar.

[27] In late 2010, the modified taco flavor recipe introduced in the mid 1980s returned in a limited edition "retro" styled bag incorporating the original Doritos logo, and in early 2011, Frito-Lay announced that this incarnation would remain in the permanent product line-up.

[32] Owing to the spicy nature of one variety contained in the pack, in July 2015, George Pindar School reported an incident where an asthmatic student "suffered some difficulty breathing after eating one".

[34][35][36] The brand's marketing campaigns have included many television commercials featuring Avery Schreiber,[37] Jay Leno,[3] and Ali Landry,[38] as well as product placement in movies, such as Wayne's World.

According to Thomas L. Harris's Value-Added Public Relations, "the most-used single video news release of 1995" was a Doritos Super Bowl Commercial featuring recently defeated US state governors Mario Cuomo and Ann Richards.

In the ad, filmed in a Laundromat, she plays a sexy customer who catches Doritos chips in her mouth as they come flying helter-skelter.

This ad featured a man who discovers that each crunch from his bag of Doritos causes whatever is on his mind to become reality (until he runs out of chips).

For Super Bowl XLVI, an ad aired featuring a Grandma and a baby attempting to get a bag of Doritos by a slingshot activated by a wheelchair.

For Super Bowl XLIX, the ad featured a father offering a large bag of Doritos to his son only if he made pigs fly.

"[52] In March 2008, Colbert partnered with Doritos, specifically the Spicy Sweet Chili flavor, to promote his Philadelphia-based coverage of the Pennsylvania primaries.

Natalie Armstrong submitted her video, and before long she received the most points based on numerous factors, including most widely viewed, winning a cash prize.

On September 20, 2011, retired Frito-Lay marketing executive Arch West, who was credited for creating Doritos as the first national tortilla chip brand, died in Dallas at age 97.

[2] It is said that corporate response showed little enthusiasm to the tortilla chip idea, but more marketing research led to the Doritos release.

The "For the Bold" campaign will use crowdsourcing initiatives from 37 countries, emphasizing Dorito's focus on its consumers "living for the moment" attitude.

Doritos Roasted Corn, Tapatio Hot Sauce, and Salsa Verde are also popular American flavors.

Flavors of Doritos marketed in Indonesia include Nacho Cheese, Barbecue and Roasted Corn, both of which are distributed by Indofood.

In September 2021, the brand of Doritos in Indonesia was renamed to Maxicorn because the license agreement between Indofood Fritolay Makmur and PepsiCo had ended.