It was responsible for introducing a highly visual style more influenced by European artistic movements such as modernism and futurism than by traditional American marketing techniques.
[3] In 1968 Sir Hubert Houghton was succeeded as Chairman by Malcolm Ashworth who is credited as saving the agency from financial collapse.
Ashley's modernist typography and style influenced by cubism, futurism and The Bauhaus was part of the agency's success and progressive reputation during the 1920s and 1930s.
[citation needed] Amongst these were Chrysler motors, the GPO, Simpson's department store, and Eno's fruit salts.
Schwarzkopf argues that this places Crawford's, "at the heart of the emergence of a cultural economy for which creative skills are a paramount source of value creation".