[4] The ZEN series had a strong foothold in Asian Pacific markets, especially in Singapore, the location of the company's headquarters.

Up to 14 hours of continuous audio playback is achieved by the rechargeable battery, and an optional wired remote gives the player an FM tuner and microphone.

The package includes the player, a leather case with belt-clip, a lithium-ion battery, a USB cable, and a pair of standard earbuds.

The Zen Portable Media Center, announced on January 8, 2004, and released eight months later,[7] is based on Microsoft's Portable Media Center interface, runs Windows Mobile and supports WMV, WMA, and MP3, and can display JPEG images; other video formats are supported through transcoding.

This device was the first to exclusively support Microsoft's Media Transfer Protocol, and was presented at the Consumer Electronics Show in 2004, winning the TechTV Best of CES Award in the Portable Audio and Video category.

The Zen Touch has a smaller form factor and larger backlit blue display in a curved industrial design.

Unlike the previous two generations, the Zen Touch does not have a removable battery, and plays audio for approximately 24 hours.

The Zen Touch has a brief uncredited appearance in Diet Pepsi's commercial which aired during Super Bowl XL featuring P.

The ZEN Micro is much smaller than the Touch and shares a similar interface and controls (including the touchpad, without the 'OK' button.

In addition, the player has an LED-backlit LCD, a glowing case, and offers hard disk capacities of 4, 5 and 6 GB.

The Micro also features a built-in FM tuner/recorder, voice recorder and microphone, partitioning for data storage (i.e. acting as a removable hard drive for PCs), and the ability to synchronize contacts, tasks and calendars with Microsoft Outlook.

Accessories for the ZEN Micro include matching color speakers, wireless headsets and a wired remote control.

The ZEN Micro optionally supports the Microsoft Media Transfer Protocol and the PlaysForSure certification with updated firmware.

The 2.5-inch, TFT LCD display has a resolution of 320 by 240 pixels (QVGA), and is capable of outputting 640 x 480 using a composite video cable.

This version has a USB host adapter cable, which enables users to transfer photos from a digital camera directly to the player.

The Neeon 2 supports MP3, WMA, and WAV, display JPEG images and plays AVI videos which are transcoded upon transfer.

Like its predecessor, decal stickers called "Stik-Ons" are sold separately to customize the look of the Neeon 2's frontplate, though they cannot be interchanged.

Like the ZEN Vision:M, a built-in microphone and an FM tuner are included, as well as support for the same media formats, a similar graphical interface and the ability to sync organizer data from Microsoft Outlook.

Coated in glossy plastic, the player is available in black, white, blue, pink, green, and red.

The ZEN Stone is compatible with the MP3, WMA, and Audible formats, is UMS compliant, and the battery lasts up to 11 hours.

Four days later, the company joined forces with the National Breast Cancer Foundation to release a pink version of the 2 GB model, available in most areas.

[36] The player's design is based on the ZEN and includes new features such as X-Fi technology, Wi-Fi, and online chat.

The player features a 2.4-inch display, video out, X-Fi technology, a built-in speaker, FM radio, alarm clock, calendar and voice recorder.

The ZEN Style M300, announced on May 5, 2011,[42] is a compact and lightweight Bluetooth MP3 player with a 1.4-inch screen and capacitive touch controls.

[44] Other features of the player include FM radio, photo and video playback, on-the-go playlist creation, built-in speaker and microphone and microSD slot (integrated).

In November 2004, Creative Labs announced a $100 million marketing campaign to promote their digital audio products, including the ZEN range of MP3 players.

Many celebrities were seen with the ZEN Micro, including Paris Hilton, pop group Maroon 5 and Aerosmith's Steven Tyler.

[53] At the launch of the Vision:M, Creative announced that it would "aggressively pursue" respect of its patents, addressing "all manufacturers that use the same navigation system.

[58] Sales of Creative's MP3 players (which included the MuVo line along with the Zen) significantly decreased after about 2005,[59] leading to a financial loss in 2006.

[61] As of Q2 2005, Creative (which included the MuVo line along with the Zen) held a 3.6% share in the American MP3 player market, placing it second behind Apple.