Its products are found in low-power consumer electronics and embedded devices, including Android-based phones and tablets.

This re-branding reflected 3Dlabs' focus on supplying low-power, media-rich application processors, hardware platforms and middleware, rather than just 3D GPUs as had previously been the case.

In November 2012, Creative Technology Limited announced it has entered into an agreement with Intel Corporation for Intel to license certain technology and patents from ZiiLABS Inc. Ltd and acquire certain engineering resources and assets related to its UK branch as a part of a $50 million deal.

[1] The company's products include a range of ARM-based ZMS processors that feature its so-called StemCell media processing architecture, plus a portfolio of tablet reference platforms based on its in-house Android board support package and application software.

These are described as 32-bit floating-point processing units and are likely some form of digital signal processor cores used to accelerate various operations.