Credos

She also founded the Ethical Reputation Index (ERI) and won a place on Harvard Business Review's Breakthrough Ideas list for her work on ‘conflicted consumers’.

Credos’ advisory board includes Will Hutton, the executive vice-chair of the Work Foundation; Nick Chater, professor of behavioural science at Warwick Business School; Andrew Walmsley, entrepreneur and founder of digital communications agency i-level; Chris Mundy, managing director of Clearcast; Fiona Wood, Central Office of Information board director and head of research, insight and engagement; Mandy Pooler, director for development at Kantar, the holding group for the research and consultancy businesses owned by WPP Group; and Rory Sutherland, vice-chairman of WPP's Ogilvy Group in the UK and also IPA president.

[10] The Review was led by CEO of the Mothers' Union Reg Bailey, and aimed to assess whether children in the UK are being pressured to grow up too quickly, as well as setting out some of the things that businesses and their regulators, as well as government, can do to minimise the commercialisation and sexualisation of childhood.

Credos commissioned Dr Barbie Clarke of Family, Kids and Youth [11] to conduct qualitative and quantitative research to explore parental concerns of childhood.

As such, she added that 'if an 8-year-old pretends to be 13 to sign up, when they are actually 13 the site will allow advertising from gambling, alcohol and cosmetic surgery companies to be targeted at their page because Facebook will think they are 18.'.