In January 2010, one month after acquiring gamerDNA, the editorial staff was laid off by the authority of the board of directors, with the company's CEO resigning in protest.

[2] The website was first conceived by Chris Heldman under the idea of "The Game Trust", a chosen group of some of the finest writers in the industry.

Keefer, initially adamant, agreed with the stipulation of a "separation of church and state" in terms of being in the pocket of video game companies.

[6][7] In December 2009, the company acquired gamerDNA, Inc.[8] One month after the acquisition, the editorial staff and most of the management on authority of the board of directors were laid off.

The editorial staff included former Joystiq writer Kyle Orland, Scott Jones, former associate producer of The Daily Show John Teti,[3] Evan Narcisse, James Fudge, Ryan Kuo, managing editor Elise Vogel, and Chief Marketing Officer Anne Mischler.