The company has won the Godiva Award for best theatre in the region several times.

[2] The current patrons are Pete Waterman, music producer and railway preservationist, born in Coventry and Ron Cook, stage and screen actor of Thunderbirds and Doctor Who fame, who first acted as an amateur at the Criterion.

[3] It was sold by the Methodists in 1960 to the Criterion Players, a local church amateur dramatic society that had formed in 1955.

[3] The building was converted and with one stage, the Criterion Theatre was opened in 1961 by Mr S.H.

Newshome, a patron, who was the Managing Director of the Coventry Hippodrome (now demolished).