In the final, "Lako je sve" performed by Feminnem was selected as the winner following the combination of votes from a nine-member jury panel and a public televote.

Performing during the show in position 15, "Lako je sve" was not announced among the top 10 entries of the second semi-final and therefore did not qualify to compete in the final.

In 2009, Croatia managed to qualify to the final with Igor Cukrov featuring Andrea and the song "Lijepa Tena".

[2] Since 1993, HRT organised the national final Dora in order to select the Croatian entry for the Eurovision Song Contest, a method that was continued for their 2010 participation.

[2][5] On 26 November 2009, HRT opened a submission period where artists and composers were able to submit their entries to the broadcaster with the deadline on 15 December 2009.

[7] A nine-member expert committee consisting of Elizabeth Homsi (HTV), Željen Klašterka (HTV), Aleksandar Kostadinov (HTV), Silvije Glojnarić (HRT), Robert Urlić (HR), Đurđica Ivanković (HR), Želimir Babogredac (HDS), Mišo Doležal (HDS) and Zvonimir Bučević (HGU) reviewed the received submissions and selected sixteen artists and songs for the semi-final of the competition, while the eight pre-qualifying songs for the final were written by composers invited by HRT in consultation with the Croatian Composers' Society (HDS).

[12] On 11 and 12 February 2010, the competing artists performed their entries live during the preview show Ususret dori broadcast on HRT 2.

[19][20] In late March, Feminnem filmed the music video for "Lako je sve", which was directed by Radislav Jovanov Gonzo with outfits designed by Gordana Zucić.

[22] Russian, Italian and English versions of the song were also recorded entitled "Ljehko vsjo", "Semplice" and "Easy to See", respectively.

On 7 February 2010, a special allocation draw was held which placed each country into one of the two semi-finals, as well as which half of the show they would perform in.

At the end of the performance, a huge red heart-shaped prop was displayed at the front of the stage with the members of Feminnem in the centre of it while the dancers threw flowers over them.

[28] At the end of the show, Croatia was not announced among the top 10 entries in the second semi-final and therefore failed to qualify to compete in the final.

This jury was asked to judge each contestant based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act.