From 1964 onwards, Crouwel was responsible for the design of the posters, catalogues and exhibitions of the Stedelijk Museum in Amsterdam.

However, as unreadable as it was, it made a comeback in 1988 when designer Brett Wickens used a version of the font on the sleeve of Substance by Joy Division.

In the 1950s he worked as a teacher at the Royal Academy for Art and Design in 's-Hertogenbosch (currently called Akademie Voor Kunst en Vormgeving St. Joost or AKV|St.

From 1987 to 1993 he was extraordinary professor in the fields of History, Arts and Culture Studies at the Erasmus University Rotterdam.

[citation needed] Crouwel's graphic work is especially well known, and respected for the use of grid-based layouts and typography that is rooted in the International Typographic Style.