[1] Oracle CrowdTwist is a SaaS based omni-channel loyalty and analytics platform that is designed to allow marketers to acquire, engage and retain customers.

[4][6] Bowen, in his previous work at MTV, had realized that few music artists truly knew their fans and believed a loyalty platform could solve that.

[13] Customers will then accrue points for actions that benefit a brand, for example when they purchase a product, like a Facebook profile or subscribe to email notifications.

[citation needed] With CrowdTwist, companies can analyze captured data to help clients understand their customers and personalize marketing efforts.

[16] The information collected by CrowdTwist can help companies build consumer profiles and tailor their marketing and customer engagement programs.

[5] CrowdTwist has a variety of clients ranging from Fortune 100 and 500 companies in industries such as retail, consumer packaged goods, financial services, entertainment and travel.

Current and former clients include TOMS, Ubisoft, Bealls, VIZIO, Gatorade, Steve Madden, Blu eCigs, 24 Hour Fitness Sony Music, Zumiez, Pepsi, The X Factor, and L'Oréal.