This stage of crowdcasting serves to engage a specific target audience using compelling offerings or incentives as a call to action.
Instead, the sites keep user submissions confidential, protecting the intellectual property rights of both the posting company and the solutions provider.
What is lost by not following a more open crowdsourcing model is gained by a policy that, arguably, attracts a more professional, dedicated user base.
For instance, there is the case of the Internet-based platforms, which feature convenient and automated capabilities for collecting, storing, and analyzing data.
This is demonstrated in the platform created by Salesforce for Starbucks, the crowdsourcing solution enables the coffee chain to source ideas from its customers through suggestions for improvements in their outlets.
Pull platforms harness their participants’ passion, commitment, and desire to learn, thereby creating communities that can improvise and innovate rapidly.