[2] Campus Crusade for Christ relocated its world headquarters from Arrowhead Springs, San Bernardino, California, to Orlando, Florida, in 1991.
[8][9] By 1952, Campus Crusade saw 250 UCLA students join them in following Jesus Christ including decathlete and future film actor Rafer Johnson.
In 1956, Bright developed a 20-minute evangelistic presentation called "God's Plan For Your Life," which set the tone for Campus Crusade's evangelism and discipleship programs.
[14] Following the split with Bob Jones University, Campus Crusade came to emphasize the importance of the Holy Spirit in its theological teaching and evangelical outreaches; which coincided with the growth of the Pentecostal and Charismatic Movements during the 1950s and 1960s.
As the wedge between evangelicals and charismatics deepened during the 1960s, Campus Crusade issued a ruling in 1960 banning staff members from "speaking in tongues."
During the mid-1960s, Campus Crusade adopted the cessationist standpoint that spiritual gifts such as the speaking of tongues, prophecy, and healing had ceased with the Apostolic age.
[19] In 1952, Bill Bright developed the Four Spiritual Laws talking points in consultation with the salesman Bob Ringer after he and his team encountered difficulty disseminating the Gospel message.
[24][25] During the late 1960s, Campus Crusade in line with its conservative, anti-Communist orientation organized counter-demonstrations against New Left and anti-war demonstrations including those by the left-wing Students for a Democratic Society (SDS).
CWLF's ministry focused on establishing safe houses and "crash pads" for drug addicts, infiltrating SDS meetings, and persuading student radicals to abandon violence.
[26] In 1972, Campus Crusade in coordination with the Jesus Movement organized a week-long International Student Congress on Evangelism at Cotton Bowl Stadium in Dallas known as Explo '72.
Besides Billy Graham, the event featured several contemporary popular musicians including Johnny Cash, Kris Kristofferson, the Christian band Love Song, Andraé Crouch, and the Disciples.
Two Campus Crusade staff members Jerry Regier and Robert Pittenger also participated in the White House Conference on Families and the National Affairs Briefing in 1980.
[33] According to the historian Turner, Bill Bright and Campus Crusade's conservative political leanings created friction with the left-leaning evangelist Jim Wallis.
Bill and Vonette Bright served as board members of the pro-complementarian Council on Biblical Manhood and Womanhood and signed the Danvers Statement.
The historian Turner credits FamilyLife Director Dennis Rainey with advancing the complementarian position among Campus Crusade's leadership.
[39] To combat the under-representation of African American and other ethnic minorities during the late 1970s and 1980s, Campus Crusade launched several ethnic-based student movements during the early 1990s.
In 1991, Tom Fritz founded the Impact movement which sought to reach African Americans by organizing regional conferences featuring Gospel music.
To appeal to Black students, Campus Crusade launched advertising campaigns highlighting Biblical arguments against racism and promoting the African roots of Christianity.
[45][46] Throughout its history, Cru or Campus Crusade was best known for disseminating the "Four Spiritual Laws", a four-step Gospel tract developed in 1959 that distilled key evangelical Christian beliefs.
[47][21] Among the events sponsored by Athletes in Action is the NFL-sanctioned Super Bowl Breakfast[48] which features the presentation of the Bart Starr Award "to honor the NFL player who best exemplifies outstanding character and leadership in the home, on the field and in the community.
[50] Despite a failed attempt during the 1980s to establish an "International Christian Graduate University" in San Diego, Campus Crusade still operates several theological colleges overseas.
[52][53] During the 1980s and 1990s, FamilyLife grew rapidly due to the strong emphasis on "family values" in US evangelical political discourses, particularly under the leadership of its director Dennis Rainey.
This meeting proved productive and Bright assigned Paul Eshleman, the director of campus ministry, to consult with the film maker.
During the late 1990s, Heyman sued Campus Crusade for producing a shorter version The Story of Jesus for Children, which included new footage.
During the 1980s and 1990s, Campus Crusade produced and distributed dozens of dubbed versions of the Jesus movie in its evangelism outreaches in the developing world.
[75] Prior to the late 1970s, Campus Crusade had raised the vast majority of its revenue by asking families, friends, and churches to pledge funds towards the salaries of its staff members.
By the later 1970s, the increasing scale of Campus Crusade's domestic and foreign evangelism projects led the organization to solicit funds from wealthy conservative donors such as Wallace E. Johnson, Roy Rogers, and Nelson Bunker Hunt.
[80] Cru Global operates under various names around the world: According to the historian Turner, the Nigerian Idowu Johnson, a student at UCLA, became Campus Crusade's first overseas representative in 1954.
[25] As a result, Bright appointed Ray Nethery and Bob Kendall as directors of the group's work in Asia and Latin America respectively.
[31] Bill Bright also expressed support for the conservative, anti-Communist South Korean President Park Chung Hee, who imposed martial law and assumed dictatorial powers in 1972.