On 10 September 2003, the brand gained notable attention when web animator Joel Veitch animated an advert for the brand that featured cats playing musical instruments, including a ginger cat named Errol singing, and cows getting crushed under bottles of the product.
During October of that year, British Sugar admitted a secret plot to clear faulty milkshakes from Tesco, without telling the company.
[4] For 2005, Pineapple and Black Cherry were replaced with two new flavours: white chocolate and a tropical fruit variant named "Wild'n'Fruity".
[7] In August 2007, after receiving thousands of complaints from dismayed customers, about the wildly different taste of the new 'Nothing Artificial' version of Strawberry Crusha, it was confirmed that they would revert to the old recipe.
Lime Crusha was regarded as something of a 'cult drink', and for a time was not stocked by many shops, due to low customer demand.
Another advert was broadcast that year, featuring Errol and his cats breakdancing, with cows on skateboards getting crushed by a bottle at the end.