He is a British web animator, singer-songwriter, and member of the humour website B3ta.

Veitch is owner of the web site RatherGood, where he showcases many of his animations.

Several of Veitch's movies, including one featuring a remake of Destiny's Child's Independent Woman by Elbow, are played and sung by kittens, similar to the Crusha adverts which Veitch also created.

Some of Veitch's other movies feature actual songs by artists such as Madonna, with either slightly edited lyrics, and/or with modified subtitles, and always with fitting, and sometimes funny animations.

In January 2007, Veitch reached a settlement with Coca-Cola after they used music and video very similar to 7 Seconds of Love's song "Ninja" on one of their adverts in Argentina without permission.