Cuisinart

Cuisinart (/ˈkwiːzɪnɑːrt/ KWEE-zin-art) is an American kitchen appliance and cookware brand owned by Conair Corporation.

[2] Cuisinart was founded in 1971 by Carl Sontheimer, a graduate of Massachusetts Institute of Technology who was inspired by his love of French food.

[1] Throughout the mid-1970s, Cuisinart sales rose due to the brand's association with celebrity chefs such as James Beard, a close friend of Carl Sontheimer.

[4] Harrison made its products more functional for users with disabilities, designing larger fonts so that people with vision problems could see them.

[7] Robot-Coupe hired Alvin Fineman, Cuisinart's former marketing director in 1979,[7] who engaged in competitive advertisements that resulted in a lawsuit.