[1][2] The site is designed for emerging and mid-career artists, buyers, collectors, galleries, curators, museums, and art schools to interact as a community.

In 2008 they began working with close friend and curator Frank Shifreen to open an office in New York City at 290 Elizabeth Street, #1R.

[4][6] Since its inception, CultureInside has used its social platform to organize and curate several exhibits and competitions, with winners premiering their work in high-class galleries and museums through the United States and Europe.

[1][7][8] The theme was an "investigation...of the term rooted", with proposals to be submitted in a CultureInside online gallery to be looked over by a curatorial committee.

[1] Winners were Brad Carlile of the United States, Adam Martinakis of Greece, Nebojsa Despotovic of Serbia, Myriam Ziade of Luxembourg, and Franca Giovanrosa of Italy.

[10] In September and October 2009, Shifreen co-produced the A Bailout for the Rest of Us: Recession Art Sale in Manhattan with Elanit Kayne.

Participants must have had a free account on CultureInside, and the proposals of digital art and modern photography were required to be related to the themes of creation, social dynamics, progress and innovation.

[6][13] The curatorial committee consisted of Kevin Muhlen, artistic director at the Casino Forum d’exposition in Luxembourg, Serge Basso, artistic director at the Kulturfabrik Esch, Esch-sur-Alzette, Mert Akbal, teacher at the University of the Arts, Saarbrücken, Germany, photographer Jean-Pierre Ruelle, exhibition manager Sara Corti Jayasuriya, Frédérique Gueth of 1,2,3 GO, and Gila Paris.

70 pieces of diverse media, including painting, photography, sculpture, digital work, video, and performance, were then chosen by a curatorial committee.