[2] Ando recognized that the traditional bowls used to package instant noodles in Asia were not common in the US, so he designed the paper cup format to make the product more convenient for American consumers.
Today, Cup Noodles is sold in over 100 countries worldwide, with the cumulative global sales exceeding 50 billion servings as of 2021.
The brand's success has led to the creation of a Cup Noodle Museum in Yokohama, Japan, which showcases the history and innovation behind the product.
Today, many local brands such as "La Moderna" and "Herdez" have developed their own instant noodles, along Nissin, which is also a newcomer.
[8] Based on market research, males consume more precooked instant noodle than females in South Korea.
It is the second largest food type after steamed rice that contributes to the overall energy intake of individuals in South Korea.
With the release of Buldak Stir-fried Noodles in Samyang since 2012, the popularity of spicy ramen spread through SNS in Korea.