[2] In 1931, Curtiss marketed the brand by sponsoring famous air racer, John H. Livingston, in the Baby Ruth Aerobatic Team flying the air-racer Howard "Mike" at airshows, and sponsoring Livingston's Monocoupe racer in the 1934 MacRobertson Air Race.
[3][4] The Jolly Jack candy was included in army rations during World War II.
Interstate 294 curves eastward around the plant, where a prominent, rotating sign, resembling a giant candy bar, is visible.
A "Curtiss Baby Ruth" sign was on an apartment building across from Wrigley Field for several decades.
In the early decades, Curtiss had a wide variety of candies aside from Baby Ruth and Butterfinger.