Customer base within this meaning generally satisfies the conditions for recognizing it as a type of non-technical know-how.
As the shift to these higher priority customers continue, they begin to be a larger source of income for the company, and slowly become the main base whom the business lends the most importance.
Keeping products customer oriented has become so huge a priority, in fact, that it has become a large focus of business schools to teach all types of business administrators, from manager to marketer, to keeping the customer in mind for the improvement and creation of sellable products.
In fact, as long as customers are continually satisfied with their purchases, the act of going to that company’s brand to accomplish a specific task becomes habitual.
Content consumers eventually become fully saturated, and no longer desire the product to be upgraded as it had been before.
This customer begins to lose interest and stops becoming a regular buyer for the business.
[4] As old core customers lose priority, the company that sold to them does not fight very hard to keep them.