Cyril M. Schneider (June 11, 1929 – February 22, 1994) was an American advertising executive and author.
[1] He joined the Carson-Roberts Agency in Los Angeles in 1953 and later on became the president of the company until 1970 when it was bought by Ogilvy & Mather, where Schneider would work for the next 10 years.
Despite introducing popular programs such as You Can't Do That on Television to the lineup in 1981, Nickelodeon operated at a loss of $10 million dollars, and at one point had the lowest number of viewers compared to other cable channels by 1984.
In 1983, Bob Pittman was made head of MTV Networks and Schneider was not comfortable with his "idiotic" approach to "home-based" television.
[3] From 1984 to his death in 1994, Schneider worked at Bozell, an advertising agency in New York, and served as its corporate vice president from 1988 until 1994.