Transcyberia, a "semi-nerd lab room creative technology centre" for software developers and designers, played host to a range of organisations including Michael Gurstein's Community Informatics Research Network.

[2] It would see music artists passing through - Kylie Minogue held a press event at the venue,[5] whilst David Bowie would perform a link-up through Bowienet.

Cyberia enjoyed superfast internet access as a result of their partnership with the Easynet ISP founded by Rowe and Teare, who operated from the same building as the cafe.

[6][7] By the mid 1990s, around a dozen branches, some of which were franchises, opened both in the UK and abroad, including Manchester, Edinburgh, Dublin, Rotterdam, Bangkok, Manila, Tokyo and Paris.

[8] Pascoe left the business in 1998 to pursue new projects, and the Cyberia chain was sold to South Korean investors, who re-launched as the Be The Reds internet gaming cafe in 2001.