[2][3] Cycle for Survival directly allocates 100% of all donations to rare cancer research led by MSK within six months of the events.
[4] In 2007, they held the first-ever event, originally named "Spin4Survival", in Equinox Columbus Circle to raise money for rare cancer research.
Despite Jen's cancer returning, they held two successful events and in 2009, MSK became the owner and operator and Equinox became the founding partner of what it is known today as Cycle for Survival.
All donations gained through Cycle for Survival fund promising research and clinical trials at Memorial Sloan Kettering.
[1] Cycle for Survival has been featured in a variety of local and national broadcast, digital, and print coverage including: CNN, Refinery29, Shape magazine, USA Today, ABC News, Good Morning America, Fast Company, and New York Post.