Cyclocephala latericia is a beetle which belongs to the subfamily Dynastinae in the family Scarabaeidae.

On the pronotum there are six spots: two round on the side and four more or less triangular that form a square in the middle.

The body does not have a horn on the head or pits on the pronotum, the sexes can be distinguished by the fact that the male is narrower than the female and that the feet, and especially the claw joint, on the forelegs are thickened, with this species the claws are extra large.

The larvae are known only to a few species of the genus, which live in the soil and eat on grass roots .

The adult beetles often visit flowers to eat pollen, and can be important pollinators.