It recorded a large-scale hoax perpetrated by Klusák and Remunda on the Czech public, culminating in the opening event of a fake hypermarket in the Letňany neighborhood of Prague.

Remunda and Klusák invented the Český sen ("Czech dream") hypermarket and created a massive advertising campaign around it.

Still, the filmmakers succeeded in attracting more than 3000[2] shoppers to an empty plain for their "grand opening" on 31 May 2003.

Some understood the filmmakers' message, some tried to take it optimistically ("At least we had some fresh air"), but most were angry, and many decided to blame the government.

[1] The film won prizes at festivals in Kraków, Jihlava, Ljubljana, Århus, and Plzeň.