The pageant was founded in 2005, where the winners were sent to Miss Universe.
From 2005 to 2009, the pageant selected a winner to represent the country in Miss Universe, and a first runner up participated in the Miss Earth pageant.
After that previous runner up of Miss Czech Republic Ivana Kubelková became patron.
In 2016 company was taken over by Martin Ditmar and Eva Čerešňáková.
In 2018 Čerešňáková sold her part in company to Miss Events a.s. and Juliette Armand.