The current reigning titleholder is Tajiya Sahay who was crowned in October 2019.
[1] The Maine Kuki Airani (Miss Cook Islands) national pageant was held for the first time in 1960 and was usually happening in every two years.
[citation needed] In the Miss Cook Islands pageant, beauty encompasses physical attributes and qualities that are seen to represent the community at large; respectability, talent and commitment to Cook Islands value.
Today, Miss Cook Islands is patronised by the First Lady - Mrs Akaiti Puna - the wife of Prime Minister - Hon.
It has evolved into a professionally operated pageant with a passion & focus on developing young Cook Islands women to be the best versions of themselves; and giving them opportunities to showcase their talent & skill on a world stage.