[2][3] At the time of its launch, the service had around 500 releases available, and the monthly subscription fee was 420 yen, exclusively for Docomo users.

[7] On March 18, 2020, Docomo announced that it would start distributing a service called Tateyoko Dōga (lit.

'Vertical and Horizontal Videos') from March 21, that allows users to watch two different types of content, such as anime and live-action, simultaneously simply by changing the orientation of their smartphone to portrait or landscape mode.

The first content offered was a collaboration between Kamikazedouga, an anime production company, and Tokyo Jihen, a Japanese band.

In landscape mode, users could watch the music video for Tokyo Jihen's song "Nōdōteki Sanpunkan", and in portrait mode, they could watch an original animation that was synchronized with the music video.