He was a senior advisor for the Research and Evaluation Division of the Center for Communication Programs and an associate scientist in the Faculty of Social and Behavioral Sciences at the Johns Hopkins Bloomberg School of Public Health.
In the Johns Hopkins Bloomberg School of Public Health, Kincaid was the founding director of the Research and Evaluation Division of the Center for Communication Programs from 1988 to 1997.
18) and detailed it in his book, Communication Networks: Toward a New Paradigm for Research (Free Press, 1981) with Everett Rogers.
Kincaid identified seven epistemological biases that had characterized the dominant Western models of communication: (1) a view of communication as linear rather than cyclical; (2) a message-source bias rather than a focus on relatedness and interdependence; (3) an analysis of objects of communication in a manner that isolates them from larger contexts; (4) a concentration on discrete messages instead of silence, rhythm, and timing; (5) a concentration on persuasion rather than understanding, agreement, and collective action; (6) attention to individuals rather than relationships; (7) a model of one-way mechanistic causation rather than mutual causation.
[5] Kincaid also developed new methods for multivariate causal attribution analysis of communication impact, the communication for participatory development model, the ideational model for behavior change communication and evaluation, computer programs to analyze the multi-dimensional image of audience perceptions, computer simulation of social networks for the theory of bounded normative influence, and drama theory to measure the impact of entertainment-education programs.