[4][5] His father, Datla Balarama Raju served as a Member of Parliament for the Narasapuram constituency, representing the Lok Sabha for two consecutive terms from 1962 to 1971.
[4] After completing his degree in Kakinada, Raju became a partner in Cine Litho Works, a company specializing in printing film posters.
His management of the Madras branch and innovations in the offset printing process helped him build connections in the film industry, particularly with N. T. Rama Rao, through a mutual friend, T. V.
[6] Raju gained Rama Rao’s appreciation by producing high-quality posters for the latter's first home production Pichi Pullayya (1953).
This film, which featured Rama Rao in the roles of both father and son, became a commercial success, running for over 100 days in several centers.
He played a key role in organizing the International Film Festival of India (Filmotsav) in Hyderabad in 1986, with the support of then-Chief Minister N. T. Rama Rao.
[4] During his tenure, he oversaw the construction of the Telugu Lalitha Kala Thoranam, completed in time for the festival.
[5] One of Raju’s most significant achievements was his role in relocating the Telugu film industry from Madras to Hyderabad.