DAG (newspaper)

It competed with long-time free newspapers Metro and Spits, as well as De Pers which had started on 23 January of that year.

[4] The paper and the website were noted for its clear layout, its extensive use of images, and much attention for reactions of the general public.

The reason was that the direction of Dag had failed to bind enough advertisers, mainly because of the fierce competition of the other free newspapers.

The worsening global financial situation around that time also made it more likely that companies would save money on advertisement and sponsoring.

The last issue was released on 1 October 2008, but the digital activities of Dag (online, mobile, and narrowcasting) were continued by PCM without support of KPN.