[2][3] As an advertising agency it is credited with handling successful campaigns of brands and products such as Castrol, Dabur, Future Group, Gulf Oil, and Volkswagen.

Mudra Ahmedabad was founded by A.G Krishnamurthy on March 25, 1980 as an offshoot of Reliance Industries' advertising division.

In 2011, ADA Reliance decided to sell majority of stocks to Omnicom, parent of DDB.

[6] The DDB Mudra Group's clients include Adani group, Aircel, Arvind Stores, Akai, Ashok Leyland, Asian Paints, BPCL, Bank of Baroda, Baxter, Castrol, Cipla, Colgate, Cycle Pure Agarbathies, Dabur, Emirates, Emami, Federal Bank, Future Group, Gillette India, Godrej, Gulf Oil, HDFC Bank, HPCL, Hindustan Unilever, HP, IDBI Bank Group, ITC, Jaypee, Jyothy Laboratories - Henkel, ICICI Prudential Mutual Funds, Idea Cellular, Johnson & Johnson, Kalyan Silks, Kerala Tourism Development Corporation, LIC, Lavasa, L&T, McDonald's, MSD, Malayala Manorama, Mother Dairy, Nestle, Nirmal Lifestyle, Novartis, PepsiCo, Peter England, Philips Healthcare, Policybazaar.com, Raymond, Reebok, Rotomac, Sab Miller, Shell, Star India, Standard Chartered Bank, Symphony, Tata Communications, Tourism Australia, TTK Prestige, UNICEF, Union Bank of India, United Spirits, Videocon, Volkswagen, Western Union, World Gold Council, Worldwide Media, Wipro, Wrigley, YOU Broadband and Zydus.

In 2010, they returned the Crystal Award at Goafest after their campaign captioned 'Subtitles' for HBO was found to be duplication of work previously done elsewhere [7]