Colgate is an American multinational brand principally used for oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental floss.
In 2015, oral care products (principally produced under the Colgate brand) were the Colgate-Palmolive company's largest source of income, making up around US$7.5 billion, or 47% of net sales globally (with personal care products such as shampoos making up 20%, home care products such as laundry detergents 19% and pet nutrition making up the remaining 14%).
[6] In January 2020, Colgate registered the label for toothpaste containing hemp seed oil with the U.S. government.
[7] According to a 2015 report by market research company Kantar Worldpanel, Colgate was the only brand in the world purchased by more than half of all households.
[9] It maintained the highest growth rate of all brands in the survey, with 40 million new households purchasing Colgate-branded products in 2014.