Born in El Salvador and raised in Hawaii, Keoki began advertising himself as "superstar" shortly after moving to New York City.

He told me to 'play whatever the fuck you want, so long as they stay,' words I've continued to live by to this day.While in New York City, he met and began a romance with Michael Alig.

[4] Alig rose to international notability as the head of the Club Kids, a group of diverse people who would dress in costumes each night and form parties in New York and across the United States.

Dance music writer Jennifer Warner remembers, I was marking the side of a mile-high stack of party invites with a huge purple pen and this body appeared, covered in silver glitter, wearing what looked like a diaper and dragging a boy [Michael Alig], also sporting a falling-off diaper, minus the glitter but made up like a clown.While DJing at "Disco 2000", Alig's party night at the Limelight, Franconi was alleged to have passed out on the turntables while performing a set.

[5] Franconi had a successful career during the late 1990s and early 2000s as DJ Keoki;[citation needed] he released a number of CDs over that decade and was hired to play for thousands of people at massive raves.