Trevor McFedries[1][2] (born November 27, 1985), (formerly known as Yung Skeeter) is a musician who worked as a DJ, producer, and director for acts including Ke$ha, Azealia Banks, Katy Perry, Chris Brown, Steve Aoki, and others.

[4] McFedries has also performed at music festivals Lollapalooza and Coachella, served as an entrepreneur-in-residence at Bad Robot, and was an early employee at Spotify.

He currently sits on the boards of the Southern California Institute of Architecture “SCI-Arc” and Rhizome, the Digital Artwork arm of The New Museum.

[9] By 2011, he had worked with acts like Chris Brown, Ke$ha, 3OH!3, Bonde do Rolê, and Sky Ferreira, creating remixes of their tracks and producing various songs.

McFedries made his directorial debut in 2012, directing the music videos for Steve Aoki's "Control Freak" and NERVO's "We're All No One.

[27] Of their creations has been Miquela, a CGI character and model that uses social media in order to detail her life, which includes a mixtures of fictional and non-fictional environments.

In 2018 McFedries and Brud received $6 million in funding from Sequoia Capital,[31] and that year their creation became one of Time magazine’s “Most Influential People on the Internet”.

[27] Through his fundraising, McFedries and his cofounders have stated that they would only accept funding from investment firms where either a woman or a person of color was in a position of authority.

McFedries spoke with Berkeley Art + Design[39] about how narrative and attitude make an avatar relatable and authentic.

[40][41][42] The project was highly anticipated because of McFedries' track record, colleagues of his FWB (Friends With Benefits) were onboarded as a team, and it quickly turned into a 72 million market cap.