[9] The name was chosen to comply with the Indonesian government-endorsed Low Cost Green Car (LCGC) tax exemption program which requires an Indonesian-inspired name.

[11] The first-generation Ayla and Agya was first announced and displayed at the 20th Indonesia International Motor Show in September 2012 as Daihatsu and Toyota's joint response to the Indonesian government's plan for the Low Cost Green Car (LCGC) program which eliminates luxury goods tax for eligible vehicles.

[3][27][28] The first-generation Ayla and the Indonesian market Agya received their first facelift on 7 April 2017, with its development led by chief engineer Nobuhiko Ono.

[33][34][35][36] This facelift includes an updated front bumper design,[37] redesigned side mirrors, digital air conditioner controls, among other improvements.

The Ayla Turbo is a one-off concept car that was shown at the 26th Gaikindo Indonesia International Auto Show in August 2018, based on the 1.2-litre model.

The two-tone red and black exterior colour is partially inspired from the 1984 Charade De Tomaso Turbo.

The 3NR-VE engine has been extensively modified by fitting a turbocharger that is equipped with intercooler, wastegate and blow-off valve with 0.5 bar (7.3 psi) of boost that uprates the power output to 147 kW (197 hp; 200 PS) and torque to 242 N⋅m (178 lbf⋅ft).

Further engine changes include the use of low-compression piston, dual fuel injector, open air filter and stronger connecting rod.

The 3-module piggyback has been used to manipulate the engine data for performance orientation, while the exhaust system uses a stainless steel free-flow type with a diameter of 63.5 mm (2.5 in).

The interior has been stripped down in order to gain lower weight and the roll cage has been added, along with FIA-certified Sparco racing bucket seats.

[48][49][50][51][52] The Ayla BEV is an EV conversion prototype that was first presented at the 29th Gaikindo Indonesia International Auto Show on 11 August 2022.

[63][64] The cars shared the same DNGA-A platform with the A200 series Rocky crossover SUV, resulting in a longer body and wheelbase.

[71][72] Optional Astra Daihatsu Styling (ADS) package with aero kits and other accessories is also offered for the latter two trims.

[76][77] The Stylix based on G CVT trim with GR Parts package was introduced at the 32nd Indonesia International Motor Show on 13 February 2025.

On 28 April 2023, Daihatsu confirmed that the company had committed "wrongdoings" in approval application for side collision tests under UN-R95 requirements[91] for four vehicles, including the A350 series Toyota Agya.

According to Daihatsu, the inside lining of the front seat door was improperly modified with a "notch" to prevent the part from breaking into pieces with sharp edges that could injure occupants during a side airbag deployment.

[95] In September 2018, Toyota Motor Philippines issued a recall notice on over 15,000 Wigos produced from 5 April to 15 December 2017.