Daimler Hire

Formally inaugurated in December 1907, Daimler's hire department began when half a dozen of the Coventry workforce were ”put through a thorough course of tuition on the motor and driving” so that carriages could be “let out on hire with a competent driver for a period not exceeding three months at a charge of £5 per week – this amount , less driver’s wages to be refunded in the event of purchase”.

Its services soon extended to prosperous London residents who did not wish to have the trouble of keeping their own car and driver.

By road or air to anywhere You can hire a luxurious six-seater Daimler Car for 150 miles with a time limit of 15 hours for 8 guineas.

[4] London operations were based at 243 Knightsbridge, SW7 — the former Prince's Skating Club[4] — and 68 Brompton Road, SW3.

[citation needed] During the 1919 rail strike they ran shuttle services between London and Birmingham and London and Manchester with "high-powered limousines and landaulettes" "for business trips and journeys of importance in the national emergency".

[5] Daimler Hire delivered newsprint throughout the country during the 1926 United Kingdom general strike.

[8] In the summer of 1922 Daimler Hire offered a new service to those who now found running a yacht of their own too expensive, The first vessel was the Dame Lora which first departed on Wednesday 11 August down Southampton Water for a cruise in the Solent.

There were two single and two double cabins, Marconiphones were provided for "listening in"and a gramophone to supply music for dancing.

The yachts were to be constructed so that they would be able to take parties to the south of France for the winter through the French canals.