Daimler Car Hire Garage

The Daimler Car Hire Garage,[note 1] is a garage built in Art Deco style for Daimler Hire Limited at 7-11 Herbrand Street, Bloomsbury, London, England.

[1] The building was completed in 1931 for Daimler Hire Limited in the Art Deco and Streamline Moderne styles to a design by the architects Wallis, Gilbert and Partners.

[2][3][4] Pevsner and Cherry describe it as "Stuccoed concrete, with a bold spiral ramp continuing to the roof, as if more floors were intended; abstract Art Deco ornament around windows and staircase entrance".

[6] The upper floors of the building was subsequently used as the headquarters for the London Taxi Company,[5] while the basement was occupied by Frames Rickard Coaches, and the building became known as the Frames Coach Station.

[8] Media related to Frames Coach Station and LB Camden Car Park at Wikimedia Commons

Former Daimler Car Hire Garage, Bloomsbury