It was the new management team that grew the business exponentially creating several new products and services including Surgery Line, a menu based telephony solution that addresses the problem of patient access.

This means a small percentage of the revenue created in delivering the call is taken from the incumbent provider and passed to the owner of the number.

In response to the outcome of a public consultation on the use of revenue share numbers in the NHS Health Secretary Mike O'Brien issued a statement on 14 September 2009 stating it is not the intention of the government to prohibit 'revenue sharing' as part of its proposals – the important thing is to ensure that patients are not being made to pay more than the equivalent cost of calling an 01 or 02 number.

NEG has always maintained that their 084 Surgery Line numbers have never cost more to call than BT's standard local rate.

It also proved that customers spend less time on the phone because of increased functionality coupled with the fact that Surgery Line is never engaged so patients are less likely to use "Ring Back" services which are considerably more expensive.