Jewellery brand, Daisy London, was founded In 2009 by Ruth Bewsey.
Daisy London designs "Chakra bracelets"[4] which have been worn by celebrities such as [5] Sienna Miller, Cara Delevingne,[6] and Kanye West.
[9] In August 2014, Daisy London worked with Princess Beatrice[10][11] and Royal National Orthopedic Hospital (RNOH) on creating a charity bracelet[12][13] to raise awareness for the RNOH where the Princess is a patron.
Daisy London collaborated with presenter Laura Whitmore[14] on a collection[15] in October 2015.
In June 2016, new summer festival pieces[16] were added to the main Laura Whitmore x Daisy collection.