He is the co-founder and former chief executive officer of Gravity Payments, a credit card processing and financial services company, of which he is the sole shareholder and board member.

[1][2] Price gained recognition in 2015 after raising the minimum salary for Gravity Payments employees to $70,000 and lowering his own wage from $1.1 million to $70,000.

[10][11] While in high school, he joined a Christian punk rock band called Straightforword, playing bass guitar.

[17] Price was accused of freezing Lucas out of major business decisions for their company in violation of their 2008 agreement to have two-person board meetings.

[16] On April 13, 2015, with reporters from The New York Times and NBC News in attendance, Price told Gravity Payments staff that he was raising the company's minimum salary to $70,000 and reducing his own compensation from $1.1 million to $70,000.

[21] Price cited "High income improves evaluation of life but not emotional well-being," a 2010 paper by Daniel Kahneman and Angus Deaton of Princeton University, as motivation for his choice of the $70,000 minimum.

[1] The salary move also triggered a backlash, including from Rush Limbaugh and from some Gravity Payments clients who accused Price of communist or socialist motives.

[24][25] He told Inc. in an interview for a November 2015 cover story that he sold all his stocks, emptied his retirement accounts, and mortgaged two properties he owned, obtaining $3 million, which he put into Gravity Payments.

[8] "I wanted a larger margin for error," Price told CNN, explaining that the additional funding was related to his promised minimum wage increase.

[26] Property records searches showed that Price had not mortgaged his homes at that time, and he acknowledged this in a February 2016 court filing.

"[23] In August 2016, he told the Today show that he only rents his home during the summer and that his decision was not made solely out of financial necessity.

[25] Price reported in March 2020 that the pay raise has worked well for his company in particular, but he hesitated to call it a full success because income inequality in the broader world has continued to grow.

[19] Price lost the book deal, and his representation by the talent agency WME, after a Bloomberg Businessweek article in December 2015 reported that his ex-wife had accused him of domestic violence.

Most of his posts were ghostwritten by Mike Rosenberg,[2] a former reporter for The Seattle Times who was suspended from his job in 2019 after revelations that he sent sexually explicit messages to another journalist.

USA Today fact-checked the tweet and found it to be accurate as of its original posting date, although out of context; the COVID-19 pandemic was responsible for the sudden spike in this figure.

[38] In July 2021, Price posted on LinkedIn in favor of work from home, saying that introverts benefit from it, garnering nearly 28,000 reactions and more than 1,000 comments in response.

[39] In March 2022, Facebook flagged a screen shot of a Price Twitter post about oil company profits, which had gone viral on its platform, as part of its efforts to combat misinformation.

"[40] In 2010, Price was honored as the National SBA Young Entrepreneur of the Year and was invited to the White House to meet President Barack Obama.

"[18] Robert Reich, the former United States Secretary of Labor, called Price "the one moral CEO in America" in a speech about the immorality of capitalism.