It was developed by Tan Sri Datuk Lim Kang Hoo via Ekovest Berhad and is located near Istana Bukit Serene, about 7 km from Johor Bahru's city centre.

Large projects have been earmarked for this area, including a new financial and commercial hub, hotels, exhibition and convention centre, marina and upmarket residential properties.

Nestled in the south-central part of Iskandar Malaysia, Danga Bay is Johor Bahru's first and largest mixed residential-commercial development.

It stretches along a 25km scenic waterfront facing the Straits of Johor and covers an area of approximately 450-acre (1.8 km2).

Those coming from Johor Bahru city centre can access Danga Bay via Jalan Skudai.