He worked at The Haçienda nightclub as a resident filmmaker and VJ, creating visuals and lighting effects to project in the club space.
Early music videos by Swivel included work for A Guy Called Gerald,[2] James, The Jesus and Mary Chain, The Sundays and 808 State.
[3] In 1989, a small article in i-D Magazine[4] helped draw more attention from major record labels and Jacobs moved back to London to set up the Swivel office concentrating on video production.
In 1993, Jacobs directed videos for Tears for Fears,[5] Texas[6] and Steps[7] and joined the US company Squeak Pictures.
[11] Jacobs has also worked as an editor of music videos, advertisements and television programmes most notably on many recent shows featuring Derren Brown.