[1][2] After working as a writer and editor for magazines like Forbes, Fortune, Wired and Conde Nast Portfolio, Roth joined LinkedIn in 2011 to start its editorial operations.

In 2007 he moved to Wired magazine a year later, becoming a senior writer there where he wrote about technology and business, including major profiles of Better Place's Shai Agassi, Netflix's Reed Hastings, Demand Media and others.

[2][15] Some of his articles have been technology-related (iPhone; Comcast's Broadband offerings; Electric Cars) and others have been more eclectic (Financial Recovery; Society and Human/non-Human Rights; Henry Blodget: version 2).

[19] He was hired to help lead its move to a content site; he now leads a newsroom that helps "curate, cultivate and create"[20] professionally relevant articles, posts, videos and voices for 1B+ members of the social network In his role, Roth oversees a team of 200+ editors across the globe – from Amsterdam to Sydney – who handle curation of breaking news and views on LinkedIn; creation of original articles and videos;[21] and the cultivation of new and top contributors across the site.

Over the years, he helped build and launch the Influencer program,[18] the 12-country-spanning, 7-language Daily Rundown,[22] the This is Working series and podcast – and other areas of original and curated articles and insights.