Daniel Dario Villanueva (November 5, 1937 – June 18, 2015) was an American football professional player, television and Major League Soccer executive.
Villanueva was a placekicker and punter who played in the National Football League (NFL) for the Los Angeles Rams and the Dallas Cowboys.
A news director and broadcasting executive, Villanueva was a co-founder of Univision, a major Spanish-language television network in the United States.
On May 14, 1966, the Rams traded him to the Dallas Cowboys, in exchange for wide receiver and future hall of famer Tommy McDonald.
[3] He left as the Rams career gross average punting leader with 44.3 yards, a record that was broken by Donnie Jones in 2009.
In 1965, he had an instant impact improving the special teams unit, eventually setting the franchise record with 100 consecutive extra point conversions (1965–1967).
In 1990, he launched the annual Fiesta Broadway Cinco de Mayo celebration which takes place in downtown Los Angeles.