[3] Its articles tend to include topics of self-empowerment, self-improvement, career, relationships, style, travel, recipes, interviews, features, and stories.

Within each issue, Darling partitions articles into eight "personas" which are: The Dreamer, The Hostess, The Confident, The Stylist, The Explorer, The Beautician, The Intellectual, and The Achiever.

The Huffington Post has stated: Darling "encourages a woman to be the best version of herself rather than a cheap one-dimensional imitation of a false reality".

[7] Paper & Type Graphic Design Co. called Darling magazine a "publication that roots for womankind, with articles to encourage, to sweeten and cheer, to listen to, and to celebrate women".

[9] Darling donates a portion of its proceeds from the sale of its magazine to support the fight against sex trafficking in the Dominican Republic.