The brand was founded in 2005[2] in Milwaukie, Oregon by Dave Dahl; he learned the baking trade while growing up working in his family's bakery.

[3] The company had twenty-five percent growth in increased retail sales in 2015 and has continued to grow since.

[4] The brand specializes in breads made with seeds and whole grains, including spelt and sprouted wheat; it is free of animal products and chemical additives.

With Flowers Foods the brand has become the largest organic bread company in North America.

[10] The company has "Snack Bites" which are sold in the baked and crunchy variety; there are 6 unique flavor options.