He then moved back to London in 1971 as a trainee copywriter at Boase Massimi Pollitt where his campaigns included Pepsi's "Lipsmackinthirstquenchin" and Courage's "Gercha" with John Webster.

GGT was behind Toshiba's "Hello Tosh gotta Toshiba", Holsten Pils, Cadbury's Flake, Red Rock Cider, Cadbury's Creme Eggs, LWT posters, and Ariston's "Ariston-and-on-and-on".

His hypothetical donation to this imaginary museum was a ploughman's lunch which "traditional" dish, as he noted, was invented in the 1960s as a marketing campaign for British cheese.

[8] In 2010 Trott wrote Creative Mischief, a book which detailed the things he had learned in his 40-year career in advertising.

[9] This was followed in 2013 by the release of his book Predatory Thinking: A Masterclass in Out-Thinking the Competition.