Dave the Chameleon

Dave the Chameleon was the British Labour Party's advertising slogan, and the basis of their political campaign, for the 2006 local elections.

Dave then becomes green (and visits a solar panel shop), mocking David Cameron's attempts to make the Conservative Party more environmentally friendly, before finally turning blue.

Ironically, the press had dubbed the previous day a 'Black Wednesday' for Tony Blair, after scandals involving John Prescott, Charles Clarke and Patricia Hewitt, three British Cabinet members.

It also criticises the Tory manifesto for the 2005 general election, which Dave helped write, as a "little blue book ... which they loved, but nobody else did."

These include changes in policy on grammar schools, the minimum wage, flat tax, devolution, the Child Trust Fund programme, and the Iraq War.

Many critics of the "Dave the Chameleon" broadcasts called them nothing but a personal attack on the Conservative leader,[1] especially since the Labour Party later released a ringtone which impersonated David Cameron.

[8] However, other creatures appealing to younger generations used for the sale of mobile phone ringtones, most notably the Crazy Frog, had been banned from appearing on British television before the watershed.

It has been said that Conservative MPs like the Chameleon tag, as it encourages the idea that Cameron does not stick steadfastly to bad policies and listens to what people have to say.

[13] At a reception for Conservative Fastrack in May 2006, David Cameron himself said that his two-year-old daughter described the chameleon as "that nice frog on the bike" and refers to it as "my favourite video".