WebCameron

Named after Cameron, the series was launched with much publicity in September 2006, when the party was keen to rebrand itself as a modern entity by embracing new technology, and appealing to a younger generation of voters adept at using online media.

Consequently, after 2005, the party hired Rishi Saha, a former nightclub manager, to bolster its online presence, and WebCameron was established as part of its digital strategy.

[10][11] Also in 2007, Cameron used the website to challenge Gordon Brown to a live televised political debate as he prepared to succeed Tony Blair as Prime Minister, arguing the format had proved useful for discussing "serious policy issues" during the 2005 Conservative leadership election.

[6] In Cameron’s Conservatives and the Internet: Change, Culture and Cyber Toryism, Anthony Ridge-Newman reports that daily visitor traffic for WebCameron stood at 150,000 in the initial phase of the project, before falling to 5,000–6,000 during its latter years.

[7] After the Conservatives formed a government following the 2010 general election and Cameron became Prime Minister, 10 Downing Street announced that he would continue to record the WebCameron videos.

[19][20] The WebCameron series attracted some renewed media interest when it was deleted from YouTube in November 2013, particularly as it coincided with the removal of a decade of Cameron's speeches from the Conservative Party's website.

One notable example of this occurred in October 2006, when MP Siôn Simon recorded a video titled "DaveCam" in which he mocked Cameron's presenting style while wearing a baseball cap, inviting viewers to sleep with his wife and take his children.